Amazon reveals dates for its fall Prime Day in Canada
Canadians will have four days to shop exclusive deals from Oct. 7 - 10
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This summer, Amazon kicked off its biggest-ever Prime Day sale. The shopping event spanned four full days for the first time, giving Canadians more time to shop and plan their purchases. If you missed out on the sale, Amazon has announced that another four-day shopping event is coming this fall (and it’s not Black Friday).
Amazon Prime Big Deal Days (a.k.a. the fall Prime Day sale) is back and bigger than ever this October. Ahead, we’ve got all the details on what you need to know before you shop.
When is the October Prime Day in Canada?
As with Amazon Prime Day 2025, shoppers will have four days to take advantage of exclusive sales and deals. Prime Big Deal Days will start on Tuesday, Oct. 7, at 3 a.m. EDT (12:01 a.m. PDT) and run through Friday, Oct. 10, 2025.
What is Amazon Prime Big Deal Days?
Like last year’s fall Prime Day event, the sale is called “Prime Big Deal Days.” Just think of it as a second chance at Amazon Prime Day deals. It offers Prime members deep discounts on thousands of must-have items, plus limited-time Lightning Deals and special offers.
Because this sale takes place in the fall, it’s a great time to get a head start on your holiday shopping and find gift ideas for everyone on your list. It also falls before Canadian Thanksgiving, so you can stock up and save on kitchen must-haves, household essentials and host or hostess gift ideas.
What’s included in the October Prime Day sale?
Prime Big Deal Days is your chance to save on categories including everything from beauty and toys to electronics and kitchen appliances. You’ll find some of the lowest prices of the year on top brands like HP, Samsung, Philips, Ninja, Dyson,L’Oréal Paris, LANEIGE, Mattel, Levi’s and more.
You’ll also find deals on Canadian brands and small businesses if you’re looking to support local this holiday season. Early deals have already arrived, giving shoppers a head start on seasonal savings before Thanksgiving and the holiday rush.
Who can shop the October Prime Day sale?
To shop the best of Prime Big Deal Days, you’ll have to have a Prime membership – sign up here if you haven’t already. New members can sign up for a free 30-day trial, after which a membership is $9.99 per month or $99 per year.
While Amazon saves its biggest discounts for Prime Day, non-members can still score major savings throughout the rest of the year. Check out our weekly article that highlights the best Amazon deals in Canada.
What to expect from Canoe on Prime Big Deal Days
- Sales should be similar to last year’s event — we’ll be covering all four days to bring you the best deals.
- We do the research on products and sales to ensure our readers get the best that the fall Prime Day sale has to offer.
- We’ll share our recommendations on the best deals, organized by category, for streamlined discovery.
- During Prime Big Deal Days: We’ll update our coverage to reflect the latest in deals, pricing and inventory in real-time.
- The majority of sales will be exclusively for Prime members, but we’ll keep you posted on alternative deals.
- For updates throughout the sale, be sure to sign up for our newsletter to get the best deals directly in your inbox.
We’ll be keeping on top of the latest news leading up to Prime Big Deal Days, but our research extends beyond just Amazon. We’re always on the lookout for the best deals in Canada and bringing Canadians the latest must-have products. Whether that’s the best towels to upgrade your bathroom, the comfiest mattresses or the best Canadian brands you need to know about.
Shopping Essentials, a category written by research-obsessed shopping fanatics, is now on Canoe.com. Explore in-depth product reviews, expert recommendations and exciting collaborations — plus get behind-the-scenes info on your favourite brands and trending products — learn more here or sign up for our newsletter.
Looking for more savings? Look no further than our coupons page for discounts on your favourite brands.
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